As an artist, you can face many challenges. To create pieces you are proud of, and you must tap into your creativity. You also need people to buy your work to live as an artist. While that may seem intimidating at first, it doesn’t have to be.
The first step in learning to sell your artwork as a professional is determining your intended audience. Are your works displayed in galleries, or are they available online? Or do you sell smaller prints of your jobs? Regardless, having a plan will make getting your name and talent out there easier.
Promoting your art is just as important as producing it. Therefore, in the following sections of this article, we’ll look at seven effective ways to promote your art in 2022. Maybe these ideas will inspire you to find a new creative outlet.
Build Your Network
It can backfire big time to cold call and pester gallerists about showing your work. Sending unrequested art to galleries for review may cause them to tell their peers not to work with you. Your friends and fellow artists can introduce you to someone in the art world as they base the art world on personal interactions.
To build your brand, you need to get representation. Keeping your portfolio in an email and sending it to galleries will probably get you many rejections. You can get a promising lead by seeking people you know, even remotely, by making personal connections when marketing art online.
Blogging
Writing for a blog or personal vlog is not just about showcasing your art, but it can also guide your audience. You can attach a photograph of your artwork and describe all the technical details involved.
Your blog can also express your journey and the story of your art. With this personal yet professional touch, you will build more trust with your readers.
Although it may tempt you to display your entire portfolio online, you should be selective about what you choose to showcase. Having too many examples in your portfolio could prevent visitors from seeing some of the most stunning pieces.
Creating and Sharing Videos
Again and again, video content has proven to be king in the past year. You can also convey your message and business more meaningfully than any other medium through it. Video posts achieved 1200% more shares on social networks than images or text-based posts combined, for example.
You can use video to tell your brand story, share your brand values, and communicate your personality to the world. When you’re starting, please keep it simple. Simple smartphones and free editing apps like Adobe Premiere Rush or inShot can make it easy to create high-quality videos.
Use Postcards, Flyers, and Business Cards
It is easy to overlook printed materials in favor of digital marketing, but they can be your greatest asset. Marketing yourself online puts you in direct competition with everyone. With high-quality business cards and flyers distributed locally, you will have fewer competitors and a far more incredible opportunity to convert them.
The most direct way to reach the right people is through printed materials as part of your marketing. Talk to them if your target customer hangs out in business, art galleries, or other establishments near your location. The worst they can say is no if you leave them a stack of business cards.
Social Media Marketing
Using social media to connect with your audience is a fascinating and vast field. Consider making a social media profile based on your target audience, whether Twitter, Facebook, or Instagram.
An excellent picture of your art is essential for social media handles. Good photography is crucial for promoting your art since people will notice what looks good. Participate in polls, answer questions, and post reviews on these handles.
Get Your Art Listed on Art Promotion Websites Through Art Competitions
Artists can promote themselves by entering competitions. If you win, you will not only gain some recognition for your artwork, but you can also establish yourself as a talented artist.
You can still gain exposure for your art if you enter a competition and don’t win since many competitions will display runner-ups, commended entries, or recent submissions on their websites.
Rewarding Customer Loyalty
On average, new customers cost five times as much as existing ones. Attracting new clients can be time-consuming and expensive. Rewarding repeat customers is one of the best ways to increase your ROI with marketing. You don’t have to spend a lot of money to show your loyal customers a little love.
Rewarding your customers can be as simple as providing a discount on a future order or earning points for your purchases. Develop a rewards program designed to encourage specific consumer behaviors that you wish to promote. For example, a tiered loyalty program would be a better choice than a point-based one if you encourage your customers to purchase more frequently.
Conclusion
Art is something you can’t just put up and buy. Hence, you must earn your audience’s trust. Praise and affection are often necessary to keep artists going who dedicate their lives to their art.
You can effectively market your artwork online and offline with little effort. Plan what you will consider from all available options, and your audience will thrive in 2022.