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    The online business arena has changed significantly from just two decades ago. Now, a company will not survive without having a website where potential customers can easily look up product information or find out more information about your business. The digital age has become the harbinger of fast deals and overnight deliveries. The world has in a sense moved on at an incredible pace. The business buzzwords of today are Google and Search Engine Optimization (SEO). That is why it’s important to hire an SEO agency that are digital marketing experts that can help you garner greater visibility for your website and naturally your business as well. 

    Though building a website for your business has never been easier, having a website is only the first step in a series of events that need to happen to begin driving traffic to your website. A business can have a brilliantly designed website with advanced JavaScript enabled with fancy transitions, but it won’t convert to hard revenue for your business unless you are garnering enough web traffic.

    Search Engine Optimization

    Being first matters

    The role of an SEO agency is to help make your business stand out on the digital marketing battlefield. When it comes to website search rankings, being first matters. First-page results generally garner more views which leads to more revenue. This has led to companies all around the world spending millions of dollars trying to reach the first page of any search engine result page. 

    It’s not about being bigger but being better!

    So how do small businesses with modest budgets compete with larger companies who have near unlimited resources to get on Google’s first pages? The answer is an SEO agency. The key thing to note about SEO is that it’s not a matter of how much money you throw at it but the way SEO techniques are applied that would enable your small mom-and-pop business to stand toe to toe with the big boys. 

    The techniques used in improving your company’s search engine rankings involve applying strategic keywords for Google’s web crawlers to pick up. These can be words and phrases commonly associated with your product, service, or location, or even all of these terms combined. Another key technique is in website optimization. Linking keywords on your website to relevant products and services is an important technique as it keeps visitors on your website longer and prevents them from navigating away and potentially onto a rival company’s website. 

    While the above techniques are easy to understand and implement, Google doesn’t make it easy to always know what keywords and links are going to be effective. Figuring out Google’s search engine algorithms requires a whole technical team to constantly test and probe Google’s web crawlers for what works and what doesn’t. 

    Naturally, having a dedicated technical team probing Google at every opportunity is impractical and unaffordable for most companies. That’s why engaging an SEO agency is helpful and will save you the cost of gathering your own team. Essentially, renting an SEO technique for short durations instead of sinking your precious capital into hiring and maintaining these expensive talents. 

    Primal Digital Agency is at the forefront of digital marketing using the latest technology and techniques in the online webspace. Contact us today and get a free consultation and let our experts help your company grow!